As the saying goes, “knowledge is power,” and in today’s marketplace, it’s never been more true. In a saturated market where advertisements are a dime a dozen, the company that captures the most consumer attention is the one that wins. Right?
Well, you’d think so. But our culture is seeing a shift when it comes to marketing efforts, it isn’t as much about all the new and shiny advertising techniques as much as it is about offering the opportunity for a learning experience. This is called education-based marketing, and it’s disrupting the market in all the right ways.
Education-based Marketing Builds Rapport
There is nothing like building a good relationship that leads to trust and longevity. It’s true in all areas of life, including in the business world. People want to invest in companies that they trust, and your company can start that foundation of trust and rapport by offering learning experiences.
When your company provides valuable training tools and learning opportunities to your audience and customers, they begin to see that your interest is not just in conducting business but also in providing knowledge. Education-based marketing provides immediate value to a consumer that can be built upon by offering additional courses and certifications.
Education-based Marketing Proves Expertise
When enough people begin to use and see the value of your unique educational tools, courses, and certification, you’ll be seen as an expert in your field. This is an important component to building customer trust because everyone wants to work with the best. Education-based marketing gives you that opportunity to prove your knowledge and expertise to your audience right off the bat.
Additionally, companies that are seen as experts and market leaders will get asked a plethora of consumer questions. In addition to being able to answer these questions and direct your audience to more of your learning tools, you’ll also have an inside view of what your customers want from your service. This is another way education-based marketing can be customer-driven and provide the freshest and most sought-after information.
Education-based Marketing Meets Consumer Needs
For a customer to invest in your service, they have to find value in what you offer. Education-based marketing gives customers what they want and what they are searching for, then builds upon it. When you provide advice and knowledge on a subject and ask for nothing in return, it meets a need and plants a seed. So the next time a consumer is looking for an answer in your realm of expertise, your company, and your training tools will be front-of-mind.
Education-based marketing creates the opportunity for your business to build trust with your consumers and your target audience. When a customer trusts a company, a vital relationship begins. That relationship is built upon the investment of on-demand and accessible consumer knowledge. Consumers want to be connected to and work with companies that have a dependable track record, and education-based marketing can spark the beginning of that relationship.
Connect with us to discover more about building your next marketing campaign with education-based marketing.
