The market for SaaS products is exploding, and will only continue to grow. This means there’s a huge potential for generating revenue, but it all starts with attracting customers.
And when it comes to SaaS universities, it’s crucial that you’re attracting the right customers. Keep reading to discover three simple ways you can start drawing more customers in while increasing brand awareness.
Focus On Your Ideal Learner
Instead of trying to attract anyone and everyone to your SaaS university, it’s much more effective to hone in on your ideal learner. In order to get a crystal clear idea of who that is, you’ll want to do some thorough market research to find out who would benefit the most from your offerings.
The reality is that not everyone will see the value in an educational course. By focusing your marketing efforts on a specific group that matches your buyer persona, you increase the likelihood that they will become paying customers.
Reach Out For Referrals
Never underestimate the power of your current customer base; they can be a goldmine for generating new leads. The reason is simple: when a buyer has a positive experience with your SaaS service, they are more likely to promote your business to friends and family.
That means you’re basically getting free advertising, which is a win-win! Once you have a pool of loyal customers, start asking them to refer other people to your SaaS university who they think would benefit from it.
This ensures the leads you’re getting are already looking for something similar to what you’re offering.
Build A Community
In most educational content offerings, the buyer’s journey ends after they’ve completed the course and earned their certificate. But what if you kept that relationship going by creating a whole community centered around your SaaS university?
People love to feel like they’re part of a group that shares common interests, and an online community is one of the best ways you can fulfill that need. Not only will this help build trust with your brand, but it will also encourage long-term engagement after the initial course is over.
For example, you could create separate communities for each course offering, or one larger community for all your SaaS learners.
Things like discussions, course extras, and exclusive content are examples of how a community can be leveraged to provide even more value to your SaaS customers.
Ready To Start Growing Your SaaS University?
If you’re ready to take your SaaS company to the next level but don’t know where to start, we’re here to help. At SaaS Universities, we specialize in helping businesses scale their existing content into a thriving SaaS university that keeps learners engaged and inspired.
We streamline your offerings so your customers can easily answer the question: “Where should I start, and why should I keep going?”
Contact us today to learn more about how we can help transform your content into valuable marketing assets that keep converting over the long-term.
