You may have an amazing product or service, but if you’re not implementing an effective marketing strategy, trying to break into the increasingly competitive SaaS industry will likely prove a major challenge. It’s not enough to come up with a superior offering if no one knows about it.
With more and more SaaS startups popping up all over the world, the old adage of “build it and they will come” sadly rarely applies. It takes a compelling digital marketing campaign to get your SaaS university in front of your ideal customers.
Luckily, we’ve got five best practices for SaaS marketing that can help you generate more leads and increase sales.
Develop A Unique Brand Identity
Why should a potential customer choose your SaaS university over others? What’s unique about your offerings, and what makes you stand out? If you can’t easily identify these things, you need to work on developing your brand identity.
This includes developing things like a mission statement and a set of values that your brand stands for. Making your brand identity a core part of your marketing message will attract clients that resonate with your purpose.
Offer Free Trials
You know what they say: the proof is in the pudding, and this is certainly true for SaaS companies. Your customers are far more likely to convert if you offer a free trial. And providing engaging virtual product tours are a great way to pique a customer’s interest and get them excited to sign up for a trial.
Harness Analytics To Improve Content
If you’re not tracking your KPIs (key performance indicators), then you’re missing out on valuable information that can be used to improve your marketing campaigns. Your SaaS analytics data should form the foundation of your overall marketing approach. Using analytics tools can help you stay on top of your audience engagement and zero-in on areas that need improvement.
Highlight Customer Testimonials
More than ever before, people want to see reviews before they hand over their hard-earned cash. Make it a priority to showcase happy customer reviews on your social media pages, website, and in your newsletter. This will help build your brand reputation and show potential customers they can trust you.
Provide Superior Customer Service
Today’s modern customers expect their favorite brands to be available whenever and wherever. Make sure you’re providing fast and efficient answers to customer’s problems, or you can bet they’ll go elsewhere. When your SaaS university becomes known for amazing customer service, new customers will feel a lot more confident about putting their trust in your company.
Final Thoughts On Best Practices For SaaS Marketing
Best practices for SaaS marketing can vary depending on what niche you’re in, but in general, our list of the top five best marketing practices apply to all SaaS universities that are serious about growing their brand.
Contact us today to speak with our team of experts and find out how we can help take the guesswork out of crafting a compelling marketing strategy that gets your academy noticed.
